A proposed model of online consumer behavior: Assessing the role of gender

Journal of Business Research

Volumn 63, Issue 9-10, 2010, Pages 926-934

  Richard, Marie Odile ^a   Chebat, Jean Charles ^b   Yang, Zhiyong ^c   Putrevu, Sanjay ^d  

^a UNIVERSITÉ DE MONTRÉAL   (Canada)

^b École des Hautes Études Commerciales   (Canada)

^c UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^d STATE UNIVERSITY OF NEW YORK   (United States)

Author keywords

Gender; Modeling; Web atmospherics; Web experience; Website exploratory behavior; Website involvement

Indexed keywords

EID: 77955282309     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.02.027     Document Type: Article

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