Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context

Journal of Consumer Marketing

Volumn 23, Issue 2, 2006, Pages 58-68

  Park, Jihye ^a   Lennon, Sharron J ^b  

^a Hankuk University of Foreign Studies   (South Korea)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

Buying behaviour; Consumer psychology; Teleshopping; United States of America

Indexed keywords

EID: 33645533828     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610654998     Document Type: Article

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