Designing not just for pleasure: Effects of web site aesthetics on consumer shopping value

International Journal of Electronic Commerce

Volumn 15, Issue 4, 2011, Pages 159-188

  Cai, Shun ^a   Xu, Yunjie ^b  

^a XIAMEN UNIVERSITY   (China)

^b FUDAN UNIVERSITY   (China)

Author keywords

Classical aesthetics; expressive aesthetics; shopping enjoyment; shopping process value; Web site aesthetics

Indexed keywords

EID: 79959948264     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415150405     Document Type: Article

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