Design aesthetics leading to m-loyalty in mobile commerce

Information and Management

Volumn 43, Issue 8, 2006, Pages 950-963

  Cyr, Dianne ^a   Head, Milena ^b   Ivanov, Alex ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

^b MCMASTER UNIVERSITY   (Canada)

Author keywords

Aesthetics; Enjoyment; M loyalty; Mobile commerce; Technology acceptance model; Visual design

Indexed keywords

INFORMATION TECHNOLOGY; INTERNET; MATHEMATICAL MODELS; SYSTEMS ANALYSIS;

AESTHETICS; M-LOYALTY; MOBILE COMMERCE; TECHNOLOGY ACCEPTANCE MODEL; VISUAL DESIGN;

ELECTRONIC COMMERCE;

EID: 33845468864     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2006.08.009     Document Type: Article

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