Exploring customer switching intentions through relationship marketing paradigm

International Journal of Bank Marketing

Volumn 30, Issue 4, 2012, Pages 280-302

  Kaur, Gurjeet ^a   Sharma, R D ^a   Mahajan, Neha ^a  

^a UNIVERSITY OF JAMMU   (India)

Author keywords

Banking industry; Consumer behaviour; Relationship marketing; Service failures

Indexed keywords

EID: 84861829742     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321211236914     Document Type: Article

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