The moderating role of switching barriers on customer loyalty in the life insurance industry

Service Industries Journal

Volumn 29, Issue 8, 2009, Pages 1105-1123

  Chen, Mei Fang ^a   Wang, Ling Huei ^a  

^a TATUNG UNIVERSITY   (Taiwan)

Author keywords

Customer loyalty; Customer satisfaction; Moderated regression analysis; Switching barriers

Indexed keywords

ADAPTIVE MANAGEMENT; BEST MANAGEMENT PRACTICE; BUSINESS SERVICE; CORPORATE STRATEGY; INSURANCE INDUSTRY; REGRESSION ANALYSIS;

EID: 70349998441     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060902764574     Document Type: Article

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