The influence of customer perceptions on financial performance in financial services

International Journal of Bank Marketing

Volumn 27, Issue 2, 2009, Pages 129-149

  Liang, Chiung Ju ^a   Wang, Wen Hung ^b   Dawes Farquhar, Jillian ^c  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NATIONAL TAIWAN OCEAN UNIVERSITY   (Taiwan)

^c OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Financial benefits; Financial services; Product attributes; Relationship marketing; Taiwan

Indexed keywords

EID: 84993021041     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320910935616     Document Type: Article

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