The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention

Journal of Marketing

Volumn 69, Issue 4, 2005, Pages 210-218

  Gustafsson, Anders ^a   Johnson, Michael D ^c   Roos, Inger ^b  

^a Department of Business Economics ^*  (Sweden)

^b KARLSTAD UNIVERSITY   (Sweden)

^c UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27144485832     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.2005.69.4.210     Document Type: Article

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