Switching barriers in consumer markets: An investigation of the financial services industry

Journal of Consumer Marketing

Volumn 18, Issue 4, 2001, Pages 332-347

  Colgate, Mark ^a   Lang, Bodo ^b  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

Author keywords

Barriers; Consumer behaviour; Financial services; Services marketing

Indexed keywords

EID: 0039147539     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760110393001     Document Type: Article

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