Consumer switching behavior in the Asian banking market

Journal of Services Marketing

Volumn 18, Issue 3, 2004, Pages 215-223

  Gerrard, Philip ^a   Cunningham, J Barton ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b UNIVERSITY OF VICTORIA   (Canada)

Author keywords

Banking; Pricing; Service failures; Singapore

Indexed keywords

EID: 84992947881     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040410536512     Document Type: Article

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