The different roles of switching costs on the satisfaction-loyalty relationship

International Journal of Bank Marketing

Volumn 27, Issue 7, 2009, Pages 506-523

  de Matos, Celso Augusto ^a   Henrique, Jorge Luiz ^b   de Rosa, Fernando ^c  

^a UNIVERSIDADE DO VALE DO RIO DOS SINOS   (Brazil)

^b Nossa Senhora Aparecida School   (Brazil)

^c FUNDAÇÃO GETÚLIO VARGAS   (Brazil)

Author keywords

Banking; Brazil; Competitive advantage; Cost analysis; Customer loyalty; Customer retention

Indexed keywords

EID: 72049109490     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320911002331     Document Type: Article

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