Understanding the antecedents to customer loyalty by applying structural equation modeling

Total Quality Management and Business Excellence

Volumn 18, Issue 3, 2007, Pages 267-284

  Yieh, Kaili ^a   Chiao, Yu Ching ^b   Chiu, Ya Kang ^c  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

^b NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^c NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

Auto repair and maintenance industry; Customer loyalty; Customer satisfaction; Structural equation modeling; Trust

Indexed keywords

EID: 34247844350     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783360601152400     Document Type: Article

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