The effects of stake, satisfaction, and switching on true loyalty: A financial services study

International Journal of Bank Marketing

Volumn 27, Issue 4, 2009, Pages 252-269

  Licata, Jane W ^a   Chakraborty, Goutam ^b  

^a SOUTHEASTERN OKLAHOMA STATE UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Customer loyalty; Customer satisfaction; Financial services; Relationship marketing; Service levels; Stakeholder analysis

Indexed keywords

EID: 84993030458     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320910968340     Document Type: Article

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