Relational switching costs, satisfaction and commitment: A study in the Indian manufacturing context

Asia Pacific Journal of Marketing and Logistics

Volumn 18, Issue 4, 2006, Pages 342-353

  Vasudevan, Hari ^a   Gaur, Sanjaya S ^b   Shinde, Rajesh Kumar ^c  

^a DWARKADAS J SANGHVI COLLEGE OF ENGINEERING   (India)

^b INDIAN INSTITUTE OF TECHNOLOGY BOMBAY   (India)

^c Theysohn Extrusion Technik GMBH   (India)

Author keywords

Costs; India; Manufacturing industries; Small to medium sized enterprises; Supplier relations

Indexed keywords

EID: 84986149541     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850610703281     Document Type: Article

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