The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services

Telecommunications Policy

Volumn 28, Issue 2, 2004, Pages 145-159

  Kim, Moon Koo ^a   Park, Myeong Cheol ^b   Jeong, Dong Heon ^a  

^a Electronics and Telecommunications Research Institute (ETRI)   (South Korea)

^b Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Customer loyalty; Customer satisfaction; Korea; Mobile; Switching barrier

Indexed keywords

CUSTOMER SATISFACTION; INFORMATION TECHNOLOGY; INTERNET; SWITCHING SYSTEMS; TELECOMMUNICATION SERVICES; WIRELESS TELECOMMUNICATION SYSTEMS;

CUSTOMER LOYALTY; KOREA; SWITCHING BARRIERS;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 1042281169     PISSN: 03085961     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.telpol.2003.12.003     Document Type: Article

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