Marketing service relationships: The role of commitment

Journal of Business and Industrial Marketing

Volumn 13, Issue 5, 1998, Pages 406-423

  Wetzels, Martin ^a   De Ruyter, Ko ^a   Van Birgelen, Marcel ^a  

^a MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010772532     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629810226708     Document Type: Article

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