Relationship marketing and customer loyalty

Marketing Intelligence and Planning

Volumn 25, Issue 1, 2007, Pages 98-106

  Ndubisi, Nelson Oly ^a  

^a MONASH UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

Banks; Customer loyalty; Malaysia; Relationship marketing

Indexed keywords

EID: 33846921528     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710722425     Document Type: Article

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