Assessing the outcomes of Generation-Y customers' loyalty

International Journal of Bank Marketing

Volumn 27, Issue 3, 2009, Pages 218-241

  Foscht, Thomas ^a   Schloffer, Judith ^a   Maloles, Cesar ^b   Chia, Swee L ^c  

^a UNIVERSITY OF GRAZ   (Austria)

^b CALIFORNIA STATE UNIVERSITY   (United States)

^c LA SALLE UNIVERSITY   (United States)

Author keywords

Austria; Behaviour; Customer loyalty

Indexed keywords

EID: 84993012854     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320910950204     Document Type: Article

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