Estimating customer defection in personal retail banking

International Journal of Bank Marketing

Volumn 20, Issue 7, 2002, Pages 317-324

  Garland, Ron ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Banking; Customer behaviour; Customer loyalty

Indexed keywords

EID: 84986166653     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320210451214     Document Type: Article

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