Drivers of customers' cross‐buying intentions

European Journal of Marketing

Volumn 38, Issue 9-10, 2004, Pages 1129-1157

  Valentin Ngobo, Paul ^a  

^a UNIVERSITÉ D'ANGERS   (France)

Author keywords

Buying behaviour; Customer loyalty; Customer satisfaction; Service delivery

Indexed keywords

EID: 85135315631     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410548906     Document Type: Article

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