Understanding the customer base of service providers: An examination of the differences between switchers and stayers

Journal of Marketing

Volumn 64, Issue 3, 2000, Pages 65-87

  Ganesh, Jaishankar ^a   Arnold, Mark J ^a   Reynolds, Kristy E ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034377224     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.64.3.65.18028     Document Type: Article

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