How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany

Journal of Services Marketing

Volumn 20, Issue 6, 2006, Pages 412-420

  Walsh, Gianfranco ^a   Dinnie, Keith ^a   Wiedmann, Klaus Peter ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b LEIBNIZ UNIVERSITY HANNOVER   (Germany)

Author keywords

Corporate image; Customer loyalty; Customer satisfaction; Germany

Indexed keywords

EID: 33749077128     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040610691301     Document Type: Article

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