Mobile number portability on customer switching behavior: In the case of the Korean mobile market

Info

Volumn 9, Issue 4, 2007, Pages 38-54

  Shin, Dong H ^a   Kim, Won Y ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Ewha Womans University   (South Korea)

Author keywords

Consumer behaviour; Korea; Mobile communications systems; Perception

Indexed keywords

COMPETITION (ECONOMICS); DEVELOPMENT STRATEGY; MOBILE COMMUNICATION; PERCEPTION; REGRESSION ANALYSIS; SERVICE PROVISION; SERVICE SECTOR;

ASIA; EURASIA; FAR EAST; KOREA;

EID: 34250708899     PISSN: 14636697     EISSN: None     Source Type: Journal    
DOI: 10.1108/14636690710762129     Document Type: Article

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