-
2
-
-
0000714986
-
Empirical research in international marketing: 1976-1982
-
Albaum, Gerald and Robert A. Peterson (1984), "Empirical Research in International Marketing: 1976-1982," Journal of International Business Studies, 15 (Spring/Summer), 161-73.
-
(1984)
Journal of International Business Studies
, vol.15
, Issue.SPRING-SUMMER
, pp. 161-173
-
-
Albaum, G.1
Peterson, R.A.2
-
3
-
-
41649112685
-
Structural equation modeling in practice: A review and recommended two-step approach
-
Anderson, James C. and David W. Gerbing (1988), "Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach," Psychological Bulletin, 103 (May), 411-23.
-
(1988)
Psychological Bulletin
, vol.103
, Issue.MAY
, pp. 411-423
-
-
Anderson, J.C.1
Gerbing, D.W.2
-
4
-
-
0000725634
-
Evaluating structural equation models with unobservable variables and measurement error
-
Bagozzi, Richard P. (1981), "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, 18 (August), 375-81.
-
(1981)
Journal of Marketing Research
, vol.18
, Issue.AUGUST
, pp. 375-381
-
-
Bagozzi, R.P.1
-
6
-
-
0039075162
-
Japan and China cooperation may bring increased stability in the region
-
Bevacqua, Ronald (1996), "Japan and China Cooperation May Bring Increased Stability in the Region," Reuter Far East Economic News, (April 30).
-
(1996)
Reuter Far East Economic News
, Issue.APRIL 30
-
-
Bevacqua, R.1
-
7
-
-
0040853405
-
Cross cultural marketing research: A discussion of equivalence issues and management strategies
-
Bhalla, Gaurav and Lynn Lin (1987), "Cross Cultural Marketing Research: A Discussion of Equivalence Issues and Management Strategies," Psychology and Marketing, 4 (4), 275-85.
-
(1987)
Psychology and Marketing
, vol.4
, Issue.4
, pp. 275-285
-
-
Bhalla, G.1
Lin, L.2
-
8
-
-
85131713564
-
Country-of-origin effects on product evaluations
-
Bilkey, Warren J. and Erik Nes (1982), "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, 13 (Spring/Summer), 89-99.
-
(1982)
Journal of International Business Studies
, vol.13
, Issue.SPRING-SUMMER
, pp. 89-99
-
-
Bilkey, W.J.1
Nes, E.2
-
10
-
-
0040258969
-
Market making
-
Business China (1994), "Market Making," 20 (September), 8-9.
-
(1994)
Business China
, vol.20
, Issue.SEPTEMBER
, pp. 8-9
-
-
-
11
-
-
0039075166
-
From legend to reality
-
Business China (1996), "From Legend to Reality," 22 (January), 4-6.
-
(1996)
Business China
, vol.22
, Issue.JANUARY
, pp. 4-6
-
-
-
12
-
-
0010946290
-
Modeling competitive marketing strategies: The impact of marketing-mix relationships and industry structure
-
Carpenter, Gregory S. (1987), "Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure," Marketing Science, 6 (Spring), 208-21.
-
(1987)
Marketing Science
, vol.6
, Issue.SPRING
, pp. 208-221
-
-
Carpenter, G.S.1
-
13
-
-
84948189890
-
The competitive position abroad of products and marketing practices of the United States, Japan, and selected European countries
-
Darling, John R. and Danny R. Arnold (1988), "The Competitive Position Abroad of Products and Marketing Practices of the United States, Japan, and Selected European Countries," Journal of Consumer Marketing, 5 (Fall), 61-68.
-
(1988)
Journal of Consumer Marketing
, vol.5
, Issue.FALL
, pp. 61-68
-
-
Darling, J.R.1
Arnold, D.R.2
-
14
-
-
0000928807
-
A longitudinal study comparing perceptions of U.S. and Japanese consumer products in a third/neutral country: Finland 1975 to 1985
-
_ and Van R. Wood (1990), "A Longitudinal Study Comparing Perceptions of U.S. and Japanese Consumer Products in a Third/Neutral Country: Finland 1975 to 1985," Journal of International Business Studies, 21 (3), 427-50.
-
(1990)
Journal of International Business Studies
, vol.21
, Issue.3
, pp. 427-450
-
-
Van Wood, R.1
-
15
-
-
0000723634
-
Effects of price, brand, and store information on buyers' product evaluations
-
Dodds, William, Kent Monroe, and Dhruv Grewal (1991), "Effects of Price, Brand, and Store Information on Buyers' Product Evaluations," Journal of Marketing Research, 28 (August), 307-19.
-
(1991)
Journal of Marketing Research
, vol.28
, Issue.AUGUST
, pp. 307-319
-
-
Dodds, W.1
Monroe, K.2
Grewal, D.3
-
16
-
-
0012374136
-
Establishing equivalence in comparative consumer research
-
Erdener Kaynak and Ronald Savitt, eds. New York: Praeger
-
Douglas, Susan P. and C. S. Craig (1984), "Establishing Equivalence in Comparative Consumer Research," in Comparative Marketing Systems, Erdener Kaynak and Ronald Savitt, eds. New York: Praeger, 93-113.
-
(1984)
Comparative Marketing Systems
, pp. 93-113
-
-
Douglas, S.P.1
Craig, C.S.2
-
17
-
-
0014746339
-
The use of nonlinear, noncompensatory models in decision making
-
Einhorn, H. (1970), "The Use of Nonlinear, Noncompensatory Models in Decision Making," Psychological Bulletin, 73 (March), 221-30.
-
(1970)
Psychological Bulletin
, vol.73
, Issue.MARCH
, pp. 221-230
-
-
Einhorn, H.1
-
18
-
-
0002119191
-
Consumer perceptions of hybrid (Bi-national) products
-
Ettenson, Richard and Gary Gaeth (1991), "Consumer Perceptions of Hybrid (Bi-National) Products," Journal of Consumer Marketing, 8 (Fall), 13-18.
-
(1991)
Journal of Consumer Marketing
, vol.8
, Issue.FALL
, pp. 13-18
-
-
Ettenson, R.1
Gaeth, G.2
-
19
-
-
0040809812
-
-
London: Europa Publications
-
The Far East and Australasia (1996), London: Europa Publications.
-
(1996)
The Far East and Australasia
-
-
-
20
-
-
0002388032
-
Conjoint analysis in marketing: New developments with implications for research and practice
-
Green, Paul E. and V. Srinivasan (1990), "Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice," Journal of Marketing, 54 (October), 3-19.
-
(1990)
Journal of Marketing
, vol.54
, Issue.OCTOBER
, pp. 3-19
-
-
Green, P.E.1
Srinivasan, V.2
-
21
-
-
0003506109
-
-
Englewood Cliffs, NJ: Prentice-Hall
-
Hair, Joseph F., R. E. Anderson, R. L. Tatham, and W. C. Black (1995), Multivariate Data Analysis, 4th ed. Englewood Cliffs, NJ: Prentice-Hall.
-
(1995)
Multivariate Data Analysis, 4th Ed.
-
-
Hair, J.F.1
Anderson, R.E.2
Tatham, R.L.3
Black, W.C.4
-
22
-
-
0003068607
-
The role of consumer patriotism in the choice of domestic versus foreign products
-
Han, C. Min (1988), "The Role of Consumer Patriotism in the Choice of Domestic Versus Foreign Products," Journal of Advertising Research, 28 (June/July), 25-31.
-
(1988)
Journal of Advertising Research
, vol.28
, Issue.JUNE-JULY
, pp. 25-31
-
-
Han, C.M.1
-
23
-
-
84986142049
-
Country of origin effects for uni-national and bi-national products
-
_ and V. Terpstra (1988), "Country of Origin Effects for Uni-National and Bi-National Products," Journal of International Business Studies, 19 (Summer), 235-56.
-
(1988)
Journal of International Business Studies
, vol.19
, Issue.SUMMER
, pp. 235-256
-
-
Terpstra, V.1
-
24
-
-
51249162111
-
A note on the predictive validity of the CETSCALE
-
Herche, Joel (1992), "A Note on the Predictive Validity of the CETSCALE," Journal of the Academy of Marketing Science, 20 (Summer), 261-64.
-
(1992)
Journal of the Academy of Marketing Science
, vol.20
, Issue.SUMMER
, pp. 261-264
-
-
Herche, J.1
-
25
-
-
0000872534
-
American Jewish ethnicity: Its relationship to some selected aspects of consumer behavior
-
Hirschman, Elizabeth C. (1981), "American Jewish Ethnicity: Its Relationship to Some Selected Aspects of Consumer Behavior," Journal of Marketing, 45 (Summer), 102-10.
-
(1981)
Journal of Marketing
, vol.45
, Issue.SUMMER
, pp. 102-110
-
-
Hirschman, E.C.1
-
26
-
-
0001297565
-
Effects of country-of-origin and product-attribute information on product evaluation: An information processing perspective
-
Hong, Sung-Tai and Robert S. Wyer, Jr. (1989), "Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, 16 (September), 175-87.
-
(1989)
Journal of Consumer Research
, vol.16
, Issue.SEPTEMBER
, pp. 175-187
-
-
Hong, S.-T.1
Wyer R.S., Jr.2
-
27
-
-
0000932020
-
Price, brand name, and product characteristics as determinants of perceived quality
-
Jacoby, J., J. Olson, and R. Haddock (1971), "Price, Brand Name, and Product Characteristics as Determinants of Perceived Quality," Journal of Applied Psychology, 55 (December), 570-79.
-
(1971)
Journal of Applied Psychology
, vol.55
, Issue.DECEMBER
, pp. 570-579
-
-
Jacoby, J.1
Olson, J.2
Haddock, R.3
-
28
-
-
84949403747
-
Determinants and effects of the use of 'made in' labels
-
Johansson, Johny K. (1989), "Determinants and Effects of the Use of 'Made in' Labels," International Marketing Review, 6 (1), 47-58.
-
(1989)
International Marketing Review
, vol.6
, Issue.1
, pp. 47-58
-
-
Johansson, J.K.1
-
30
-
-
84937280175
-
The role of Japan in China's economic development
-
Kaikati, Jack G., George M Sullivan, Katherine S. Virgo, and John M. Virgo (1996), "The Role of Japan in China's Economic Development," Multinational Business Review, 4 (Spring), 20-28.
-
(1996)
Multinational Business Review
, vol.4
, Issue.SPRING
, pp. 20-28
-
-
Kaikati, J.G.1
Sullivan, G.M.2
Virgo, K.S.3
Virgo, J.M.4
-
31
-
-
85132254762
-
Cross-cultural examination of the Fishbein behavioral intentions model
-
Lee, Chol and Robert Green (1991), "Cross-Cultural Examination of the Fishbein Behavioral Intentions Model," Journal of International Business Studies, 22 (2), 289-305.
-
(1991)
Journal of International Business Studies
, vol.22
, Issue.2
, pp. 289-305
-
-
Lee, C.1
Green, R.2
-
32
-
-
0001841604
-
Experimental analysis of nationalistic tendencies in consumer decision processes: Case of the multinational product
-
Levin, Irwin P. and J. D. Jasper (1996), "Experimental Analysis of Nationalistic Tendencies in Consumer Decision Processes: Case of the Multinational Product," Journal of Experimental Psychology: Applied, 2 (March), 17-30.
-
(1996)
Journal of Experimental Psychology: Applied
, vol.2
, Issue.MARCH
, pp. 17-30
-
-
Levin, I.P.1
Jasper, J.D.2
-
33
-
-
0012491505
-
In search of the Chinese consumer
-
Li, Dong and Alec Gallup (1995), "In Search of the Chinese Consumer," China Business Review, 22 (September), 19-22.
-
(1995)
China Business Review
, vol.22
, Issue.SEPTEMBER
, pp. 19-22
-
-
Li, D.1
Gallup, A.2
-
34
-
-
0002685277
-
Experiments on country-of-origin effects: Review and meta-analysis of effect size
-
N. Papadopoulos and L. A. Heslop, eds. New York: International Business Press
-
Liefeld, John P. (1993), "Experiments on Country-of-Origin Effects: Review and Meta-Analysis of Effect Size," in Product-Country Images: Impact and Role in International Marketing, N. Papadopoulos and L. A. Heslop, eds. New York: International Business Press.
-
(1993)
Product-country Images: Impact and Role in International Marketing
-
-
Liefeld, J.P.1
-
36
-
-
0003153381
-
Uniqueness issues in the decompositional modeling of multiattribute overall evaluations: An information integration perspective
-
Lynch, John G., Jr. (1985), "Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective," Journal of Marketing Research, 22 (February), 1-19.
-
(1985)
Journal of Marketing Research
, vol.22
, Issue.FEBRUARY
, pp. 1-19
-
-
Lynch J.G., Jr.1
-
37
-
-
21844502179
-
Country-of-origin as a stereotype: Effects of consumer expertise and attribute strength on product evaluations
-
Maheswaran, Durauraj (1994), "Country-of-Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, 21 (September), 354-65.
-
(1994)
Journal of Consumer Research
, vol.21
, Issue.SEPTEMBER
, pp. 354-365
-
-
Maheswaran, D.1
-
39
-
-
0001653404
-
A cross-national assessment of the reliability and validity of the CETSCALE
-
Netemeyer, Richard, Srinivas Durvasula, and Donald Lichtenstein (1991), "A Cross-National Assessment of the Reliability and Validity of the CETSCALE," Journal of Marketing Research, 28 (August), 320-27.
-
(1991)
Journal of Marketing Research
, vol.28
, Issue.AUGUST
, pp. 320-327
-
-
Netemeyer, R.1
Durvasula, S.2
Lichtenstein, D.3
-
41
-
-
85132303254
-
Matching product category and country image perceptions: A framework for managing country-of-origin effects
-
Roth, Martin S. and Jean B. Romeo (1992), "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, 23 (3), 477-97.
-
(1992)
Journal of International Business Studies
, vol.23
, Issue.3
, pp. 477-497
-
-
Roth, M.S.1
Romeo, J.B.2
-
42
-
-
21844505288
-
Consumer ethnocentrism: A test of antecedents and moderators
-
Sharma, Subhash, Terence A. Shimp, and Jeongshin Shin (1995), "Consumer Ethnocentrism: A Test of Antecedents and Moderators," Journal of the Academy of Marketing Science, 23 (Winter), 26-37.
-
(1995)
Journal of the Academy of Marketing Science
, vol.23
, Issue.WINTER
, pp. 26-37
-
-
Sharma, S.1
Shimp, T.A.2
Shin, J.3
-
43
-
-
0001436649
-
Consumer ethnocentrism: Construction and validation of the CETSCALE
-
Shimp, T. and S. Sharma (1987), "Consumer Ethnocentrism: Construction and Validation of the CETSCALE," Journal of Marketing Research, 24 (August), 280-89.
-
(1987)
Journal of Marketing Research
, vol.24
, Issue.AUGUST
, pp. 280-289
-
-
Shimp, T.1
Sharma, S.2
-
44
-
-
0343829819
-
Cross cultural psychology
-
B. J. Seigel, ed. Stanford, CA: Stanford University Press
-
Triandis, H., R. S. Malpass, and A. Davidson (1971), "Cross Cultural Psychology," in Biennial Review of Anthropology, B. J. Seigel, ed. Stanford, CA: Stanford University Press.
-
(1971)
Biennial Review of Anthropology
-
-
Triandis, H.1
Malpass, R.S.2
Davidson, A.3
-
45
-
-
0001590716
-
Issues in marketing's use of multi-attribute models
-
Wilkie, William and Edgar Pessemier (1973), "Issues in Marketing's Use of Multi-Attribute Models," Journal of Marketing Research, 10 (November), 428-41.
-
(1973)
Journal of Marketing Research
, vol.10
, Issue.NOVEMBER
, pp. 428-441
-
-
Wilkie, W.1
Pessemier, E.2
-
46
-
-
84925981740
-
Comparative consumer research: The next frontier
-
Wind, Yorum and Susan Douglas (1982), "Comparative Consumer Research: The Next Frontier," Management Decision, 20 (4), 24-35.
-
(1982)
Management Decision
, vol.20
, Issue.4
, pp. 24-35
-
-
Wind, Y.1
Douglas, S.2
-
47
-
-
0009022108
-
The marketing challenges of the newly independent republics: Product competitiveness in global markets
-
Wood, Van R. and John R. Darling (1993), "The Marketing Challenges of the Newly Independent Republics: Product Competitiveness in Global Markets," Journal of International Marketing, 1 (1), 77-102.
-
(1993)
Journal of International Marketing
, vol.1
, Issue.1
, pp. 77-102
-
-
Van Wood, R.1
Darling, J.R.2
|