The consumer affinity construct: Conceptualization, qualitative investigation, and research agenda

Journal of International Marketing

Volumn 16, Issue 3, 2008, Pages 23-56

  Oberecker, Eva M ^a   Riefler, Petra ^a   Diamantopoulos, Adamantios ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

Consumer affinity; Country attitude; International segmentation

Indexed keywords

EID: 53349145621     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.16.3.23     Document Type: Article

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