The effect of country-of-origin on foreign brand names in the Indian market

Marketing Intelligence and Planning

Volumn 24, Issue 1, 2006, Pages 15-30

  Kinra, Neelam ^a  

^a INDIAN INSTITUTE OF MANAGEMENT   (India)

Author keywords

Brands; Consumers; Country of origin; Ethnocentrism; India

Indexed keywords

EID: 31044439130     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610641534     Document Type: Article

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