Country image and consumer-based brand equity: Relationships and implications for international marketing

Journal of International Business Studies

Volumn 38, Issue 5, 2007, Pages 726-745

  Pappu, Ravi ^a   Quester, Pascale G ^b   Cooksey, Ray W ^c  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

^c UNIVERSITY OF NEW ENGLAND   (Australia)

Author keywords

Consumer based brand equity; Country image; Country of origin; International branding; International marketing

Indexed keywords

EID: 34548070822     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400293     Document Type: Article

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