Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences

International Journal of Research in Marketing

Volumn 23, Issue 3, 2006, Pages 227-239

  Alden, Dana L ^a   Steenkamp, Jan Benedict E M ^b   Batra, Rajeev ^c  

^a UNIVERSITY OF HAWAII   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Consumer attitudes; Global brands; Globalization; International marketing

Indexed keywords

EID: 33748134659     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.01.010     Document Type: Article

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