Consumer knowledge and country of origin effects

European Journal of Marketing

Volumn 31, Issue 1, 1997, Pages 56-72

  Schaefer, Anja ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Alcoholic drinks; Consumer behaviour; Country of origin; Product information

Indexed keywords

EID: 0346952654     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569710157034     Document Type: Article

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