Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products

European Journal of Marketing

Volumn 41, Issue 11-12, 2007, Pages 1518-1544

  Chryssochoidis, George ^a   Krystallis, Athanassios ^b   Perreas, Panagiotis ^a  

^a AGRICULTURAL UNIVERSITY OF ATHENS   (Greece)

^b INSTITUTE OF TECHNOLOGY OF AGRICULTURAL PRODUCTS   (Greece)

Author keywords

Consumer behaviour; Country of origin; Ethnocentrism; Food products

Indexed keywords

EID: 35549009749     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710821288     Document Type: Article

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