Extending the construct of consumer ethnocentrism: When foreign products are preferred

International Marketing Review

Volumn 23, Issue 3, 2006, Pages 304-321

  Klein, Jill Gabrielle ^a   Ettenson, Richard ^b   Krishnan, Balaji C ^c  

^a INSEAD   (Singapore)

^b Garvin School of International Management ^*  (United States)

^c UNIVERSITY OF MEMPHIS   (United States)

Author keywords

China; Consumer behaviour; Customer satisfaction; International marketing; Russia

Indexed keywords

EID: 33744721443     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330610670460     Document Type: Article

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