Executive insights: Exploring the practical effects of country of origin, animosity, and price-quality issues: Two case studies of Taiwan and Acer in China

Journal of International Marketing

Volumn 13, Issue 2, 2005, Pages 114-150

  Amine, Lyn S ^a   Chao, Mike C H ^a   Arnold, Mark J ^a  

^a SAINT LOUIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22144482760     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.13.2.114.64855     Document Type: Article

References (94)

1. Ahmed, Sadrudin A., Alain d'Astous, and Saïd Zouiten (1993), "Personality Variables and the Made-In Concept," in Product-Country Images: Impact and Role in International Marketing, Nicolas Papadopoulos and Louis A. Heslop, eds. New York: International Business Press, 197-222.
2. Alden, Dana L., Jan-Benedict E.M. Steenkamp, and Rajeev Batra (1999), "Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Culture," Journal of Marketing, 63 (January), 75-87.
3. Amine, Lyn S. and Mike C.H. Chao (2004), "Managing Country Image to Long-Term Advantage: The Case of Taiwan and Acer," paper presented at the annual conference of the Association for Global Business, Cancun, Mexico (November 18-21).
4. _ and Sang-heun Shin (2002), "A Comparison of Consumer Nationality as a Determinant of COO Preferences," Multinational Business Review, 10 (1), 45-53.
5. Ang, Swee Hoon, Kwon Jung, Ah Keng Kau, Siew Meng Leong, Chanthika Pornpitakpan, and Soo Jiuan Tan (2004), "Animosity Toward Economic Giants: What the Little Guys Think," Journal of Consumer Marketing, 21 (3), 190-207.
6. Anholt, Simon (2000), "The Nation as Brand," Across the Board, 37 (10), 22-27.
7. _ (2003), Brand New Justice: The Upside of Global Branding. Boston: Butterworth-Heinemann.
8. Appelbaum, Ullrich and Chris Halliburton (1993), "How to Develop International Advertising Campaigns that Work: The Example of the European Food and Beverage Sector," International Journal of Advertising, 12 (3), 22-41.
9. Balabanis, George, Adamantios Diamantopoulos, Rene Dentiste Mueller, and T.C. Melewar (2001), "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies," Journal of International Business Studies, 32 (1), 157-75.
10. Batra, Rajeev, Venkatram Ramaswamy, Dana L. Alden, Jan-Benedict E.M. Steenkamp, and S. Ramachander (2000), "Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries, "Journal of Consumer Psychology, 9 (2), 83-95.
11. Baughn, C. Christopher and Attila Yaprak (1993), "Mapping Country-of-Origin Research: Recent Developments and Emerging Avenues," in Product-Country Images: Impact and Role in International Marketing, Nicolas Papadopoulos and Louis A. Heslop, eds. New York: International Business Press, 89-116.
12. _ and _ (1996), "Economic Nationalism: Conceptual and Empirical Development," Political Psychology, 17 (4), 759-78.
13. Baum, Julian (1999), "Hedging Its Bets," Far Eastern Economic Review, 162 (12), 16.
14. Bilkey, Warren J. and Erik Nes (1982), "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, 13 (1), 89-99.
15. Brunner, James A., Alan B. Flaschner, and Xiaogang Lou (1993), "Images and Events: China Before and After Tiananmen Square," in Product-Country Images: Impact and Role in International Marketing, Nicolas Papadopoulos and Louis A. Heslop, eds. New York: International Business Press, 379-400.
16. Burns, Simon and Kathy Wilhelm (2001), "Acer Who?" Far Eastern Economic Review, 164 (20), 47.
17. BusinessWeek (2004), "The New Power of Brands," (December 20), 116.
18. Cannon, Hugh M. and Attila Yaprak (2002), "Will the Real-World Citizen Please Stand Up! The Many Faces of Cosmopolitan Consumer Behavior," Journal of International Marketing, 10 (4), 30-52.
19. Crossborder Monitor (1994), "Taiwan's Acer Revises Japanese Strategy," (November 2), 8.
20. Damanpour, Faramarz (1993), "Temporal Shifts of Developed Country Images: A 20-Year View," in Product-Country Images: Impact and Role in International Marketing, Nicolas Papadopoulos and Louis A. Heslop, eds. New York: International Business Press, 357-78.
21. Dayao, Dinna Louis C. (2000), Asian Business Wisdom: Lessons from the Region's Best and Brightest Business Leaders. Singapore: John Wiley & Sons.
22. Dornoff, Ronald J., Clint B. Tankersley, and Gregory P. White (1974), "Consumers' Perceptions of Imports," Akron Business and Economic Review, 5 (Summer), 26-29.
23. Ebenkamp, Becky (2003), "The American People: Just Say 'No' to Escargot!" Brandweek, 44 (12), 20.
24. The Economist (1991), "Friends and Enemies: A Guide to Keeping Up," (March 16), 14-15.
25. _ (2000), "Asia: Where Taiwan and China Meet," (April 1), 38-39.
26. Edell, Julie A. and Marian Chapman Burke (1987), "The Power of Feelings in Understanding Advertising Effects," Journal of Consumer Research, 14 (3), 412-33.
27. Einhorn, Bruce, Andy Reinhardt, and Maureen Kline (2004), "Acer: How Far Can It Ride This Hot Streak," BusinessWeek, (May 17), 52.
28. _ and Dexter Roberts (2003), "A New Twist in Legend's Tale," BusinessWeek, (June 23), 50.
29. _, Stuart Young, and David Rocks (2000), "Another About-Face for Acer," BusinessWeek, (April 24), 146.
30. Eisenhardt, Elizabeth (1989), "Building Theories from Case Study Research," Academy of Management Review, 14 (October), 532-50.
31. Elkin, Tobi (1998), "Acer Takes It from the Top, Easing 'Fear Factor' Among First-Timers," Brandweek, 39 (38), 10.
32. Fisher, R.J. and Kirk Wakefield (1998), "Factors Leading to Group Identification: A Field Study of Winners and Losers," Psychology and Marketing, 15 (1), 23-40.
33. Ger, Guliz (1999), "Localizing in the Global Village: Local Firms Competing in Global Markets," California Management Review, 41 (4), 64-83.
34. Glaser, B. and A. Strauss (1967), The Discovery of Grounded Theory: Strategies of Qualitative Research. London: Wiedenfield and Nicholson.
35. Graby, Françoise (1993), "Countries as Corporate Entities in International Markets," in Product-Country Images: Impact and Role in International Marketing, Nicolas Papadopoulos and Louis A. Heslop, eds. New York: International Business Press, 257-84.
36. Gurhan-Canli, Zeynep and Durairaj Maheswaran (2000), "Determinants of Country-of-Origin Evaluations," Journal of Consumer Research, 27 (1), 96-108.
37. Hamm, Steve, Peter Engardio, and Frederik Balfour (2004), "Big Blue's Bold Step into China," BusinessWeek, (December 20), 35-36.
38. Han, C. Min (1989), "Country Image: Halo or Summary Construct?" Journal of Marketing Research, 26 (May), 222-29.
39. Hayes, Jack (2003), "Anti-French Backlash Hits Menus," Nation's Restaurant News, 37 (11), 1, 112.
40. Hirschman, Elizabeth C. (2003), "Men, Dogs, Guns, and Cars: The Semiotics of Rugged Individualism," Journal of Advertising, 32 (1), 9-22.
41. Homer, Pamela M. (1990), "The Mediating Role of Attitude Toward the Ad: Some Additional Evidence," Journal of Marketing Research, 27 (February), 78-86.
42. Hong, Sung-Tai and Robert S. Wyer (1989), "Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, 16 (September), 175-87.
43. Hsieh, Ming-Huei (2004), "An Investigation of Country-of-Origin Effects Using Correspondence Analysis: A Cross-National Context," International Journal of Market Research, 46 (3), 267-95.
44. Hulland, John, Honorio S. Todino, and Donald J. Lecraw (1996), "Country-of-Origin Effects on Sellers' Price Premiums in Competitive Philippine Markets," Journal of International Marketing, 4 (1), 57-79.
45. Jaworski, Stefan P. and Don Fosher (2003), "National Brand Identity and Its Effect on Corporate Brands: The National Brand Effect (NBE)," Multinational Business Review, 11 (2), 99-108.
46. J.D. Power and Associates (2004) "Korean-Branded Vehicles Overtake Europeans and Domestics in Initial Quality," (April 28), (accessed January 22, 2005), [available at http://www.jdpower. com/awards/industry/pressrelease. asp?StudyID=854].
47. Johnson, Kemba (1995), "Acer," Advertising Age's Business Marketing, 80 (10), 28.
48. Journal of Brand Management (2002), "Branding the Nation," 9 (4-5).
49. Kao, John (1993), "The World Wide Web of Chinese Business," Harvard Business Review, 71 (March-April), 24-36.
50. Kaynak, Erdener and S. Tamer Cavusgil (1983), "Consumer Attitudes Towards Products of Foreign Origin: Do They Vary Across Product Classes?" International Journal of Advertising, 2 (2), 147-57.
51. Khermouch, Gerry, Bruce Einhorn, and Dexter Roberts (2003), "Breaking into the Name Game," BusinessWeek, (April 7), 54.
52. Klein, Jill G. and Richard Ettenson (1999), "Consumer Animosity and Consumer Ethnocentrism: An Analysis of Unique Antecedents," Journal of International Consumer Marketing, 11 (4), 5-24.
53. _, _, and Marlene D. Morris (1998), "The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China," Journal of Marketing, 62 (January), 89-100.
54. _ and Marlene D. Morris (1996), "The Animosity Model of Foreign Product Purchase," paper presented at the annual conference of the Society for Consumer Psychology, Hilton Head, S.C. (February 2-3).
55. _, N. Craig Smith, and Andrew John (2002), "Exploring Motivations for Participation in a Consumer Boycott," Advances in Consumer Research, 29 (1), 363-69.
56. Kurtzman, Joel (1998), Thought Leaders: Insights on the Future of Business. San Francisco: Jossey-Bass.
57. Lavidge, Robert and Gary Steiner (1961), "A Model for Predictive Measurements of Advertising Effectiveness," Journal of Marketing, 25 (October), 59-62.
58. Maheswaran, Durairaj (1994), "Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, 21 (2), 354-65.
59. Mathews, John A. (2002), Dragon Multinational: A New Model for Global Growth. New York: Oxford University Press.
60. McCracken, Grant (1993), "The Value of the Brand: An Anthropological Perspective," in Brand Equity and Advertising: Advertising's Role in Building Strong Brands, David A. Aaker and Alexander L. Bowl, eds. Hillsdale, NJ: Lawrence Erlbaum Associates.
61. Nagashima, Akira (1970), "A Comparison of Japanese and U.S. Attitudes Toward Foreign Products," Journal of Marketing, 34 (January), 68-74.
62. _ (1977), "A Comparative 'Made In' Product Image Survey Among Japanese Businessmen," Journal of Marketing, 41 (July), 95-100.
63. Netemeyer, Richard S., S. Durvasula, and Donald R. Lichtenstein (1991), "A Cross-National Assessment of the Reliability and Validity of the CETSCALE," Journal of Marketing Research, 28 (August), 320-27.
64. Nijssen, Edwin J. and Susan P. Douglas (2004), "Examining the Animosity Model in a Country with a High Level of Foreign Trade," International Journal of Research in Marketing, 21 (1), 23-38.
65. Niss, Hanne (1996), "Country of Origin Marketing over the Product Life Cycle," European Journal of Marketing, 30 (3), 6-22.
66. Papadopoulos, Nicolas (2004), "Country Image, Country/Place Equity, and International Brand Architecture," paper presented in the panel Advances in International Marketing at the annual conference of the Academy of Marketing Science, Vancouver, British Columbia (May 29).
67. _ and Louise A. Heslop (1993), Product-Country Images: Impact and Role in International Marketing. New York: International Business Press.
68. Peterson, Robert A. and Alain J.P. Jolibert (1995), "A Meta-Analysis of Country-of-Origin Effects," Journal of International Business Studies, 26 (4), 883-900.
69. Postlewaite, Susan (2003), "U.S. Marketers Try to Head Off Boycotts," Advertising Age, 74 (13), 390.
70. Reierson, Curtis (1967), "Attitude Changes Toward Foreign Products," Journal of Marketing Research, 4 (November), 385-87.
71. Roberts, John and Jeff Bliss (1996), "Acer Captures Top Spot in Desktop Poll; IBM Takes Notebooks Lead," Computer Reseller News, (May 13), 218.
72. Roth, Martin S. and Jean B. Romeo (1992), "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, 23 (3), 477-97.
73. Samiee, Saeed (1994), "Customer Evaluation of Products in a Global Market," Journal of International Business Studies, 25 (3), 579-604.
74. Schaefer, Anja (1997), "Do Demographics Have an Impact on Country of Origin Effects?" Journal of Marketing Management, 13 (8), 813-34.
75. Schooler, Robert D. (1965), "Product Bias in the Central American Common Market," Journal of Marketing Research, 2 (November), 394-97.
76. Shapiro, Don (1995), "Acer Takes America," Sales and Marketing Management, 147 (11), 88.
77. Sharma, Subhash, Terence A. Shimp, and Jeongshin Shin (1995), "Consumer Ethnocentrism: A Test of Antecedents and Moderators," Journal of the Academy of Marketing Science, 23 (1), 26-37.
78. Shih, Stan (2002), Growing Global: A Corporate Vision Masterclass. Singapore: John Wiley & Sons.
79. Shimp, Terence A., Tracy H. Dunn, and Jill G. Klein (2004), "Remnants of the US Civil War and Modern Consumer Psychology," Psychology and Marketing, 21 (2), 75-91.
80. _ and Subhash Sharma (1987), "Consumer Ethnocentrism: Construction and Validation of the CETSCALE," Journal of Marketing Research, 24 (August), 280-89.
81. Sklair, L. (1994), "The Culture-Ideology of Consumerism in Urban China: Some Findings from a Survey in Shanghai," in Research in Consumer Behavior, Vol. 7, C.J. Schultz II, Russell W. Belk, and Guliz Ger, eds. Greenwich, CT: JAI Press, 259-92.
82. Steenkamp, Jan-Benedict E.M., Rajeev Batra, and Dana L. Alden (2003), "How Perceived Brand Globalness Creates Brand Value," Journal of International Business Studies, 34 (1), 53-65.
83. Tan, Chin Tiong and John U. Farley (1987), "The Impact of Cultural Patterns on Cognition and Intention in Singapore," Journal of Consumer Research, 13 (4), 540-44.
84. Trompenaars, Fons and Charles Harnpden-Turner (2001), 21 Leaders for the 21st Century: How Innovative Leaders Manage in the Digital Age. New York: McGraw-Hill.
85. Verlegh, Peeter W.J. and Jan-Benedict E.M. Steenkamp (1999), "A Review and Meta-Analysis of Country-of-Origin Research," Journal of Economic Psychology, 20 (5), 521-46.
86. Vogel, Ezra (1991), The Four Little Dragons. Cambridge, MA: Harvard University Press.
87. The Wall Street Journal (1996), "Acer Inc.: Accord Signed with Legend to Sell Computers in China," (September 10), A5.
88. _ (2002), "The Taiwan Conundrum," (August 30), A8.
89. _ (2003), "Some Muslims Advocate Dumping Dollar for the Euro," (April 1), C1.
90. Wee, Chow Hou, David T.E. Lim, and Gilbert Y.W. Tan (1993), "The Image of Countries as Locations for Investment," in ProductCountry Images: Impact and Role in International Marketing, Nicolas Papadopoulos and Louis A. Heslop, eds. New York: International Business Press, 311-38.
91. Yin, R. (1981), "The Case Study Crisis: Some Answers," Administrative Science Quarterly, 26 (1), 58-65.
92. _ (1984), Case Study Research. Beverly Hills, CA: Sage Publications.
93. Young, Murray A., Paul L. Sauer, and H. Rao Unnava (1996), "Country-of-Origin Issues," in Global Marketing: Perspectives and Cases, Salah S. Hassan and Roger D. Blackwell, eds. Fort Worth, TX: Dryden Press, 196-210.
94. Zhang, Yong (1996), "Chinese Consumers' Evaluation of Foreign Products: The Influence of Culture, Product Types, and Product Presentation Format," European Journal of Marketing, 30 (12), 50.