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Volumn 39, Issue 6, 2008, Pages 996-1009

Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences

Author keywords

Animosity; Asia; Crisis; International marketing

Indexed keywords


EID: 49949102800     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400392     Document Type: Article
Times cited : (123)

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