Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product

Journal of Business Research

Volumn 60, Issue 2, 2007, Pages 130-136

  Ozretic Dosen, Durdana ^a   Skare, Vatroslav ^a   Krupka, Zoran ^a  

^a UNIVERSITY OF ZAGREB   (Croatia)

Author keywords

Brand; Country of origin; Low involvement food product

Indexed keywords

EID: 33846342625     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.10.011     Document Type: Article

References (18)

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