British consumers' evaluations of US versus Chinese goods: A multi-level and multi-cue comparison

European Journal of Marketing

Volumn 41, Issue 7-8, 2007, Pages 786-820

  Leonidou, Leonidas C ^a   Palihawadana, Dayananda ^b   Talias, Michael A ^c  

^a UNIVERSITY OF CYPRUS   (Cyprus)

^b UNIVERSITY OF LEEDS   (United Kingdom)

^c JACOBS UNIVERSITY BREMEN   (Germany)

Author keywords

China; Consumer behaviour; Country of origin; United Kingdom; United States of America

Indexed keywords

EID: 34547181806     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710752401     Document Type: Review

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