The impact of technological complexity on consumers' perceptions of products made in highly and newly industrialised countries

International Marketing Review

Volumn 19, Issue 4, 2002, Pages 387-407

  Ahmed, Sadrudin A ^a   D'Astous, Alain ^b   Eljabri, Jelloul ^c  

^a UNIVERSITY OF OTTAWA   (Canada)

^b HEC MONTRÉAL   (Canada)

^c SHELL GLOBAL SOLUTIONS INTERNATIONAL B V   (United States)

Author keywords

Consumer attitudes; Country of origin; Newly industrializing economies; Product technology

Indexed keywords

EID: 0442266467     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210435681     Document Type: Article

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