Branded products as a passport to global citizenship: Perspectives from developed and developing countries

Journal of International Marketing

Volumn 16, Issue 4, 2008, Pages 57-85

  Strizhakova, Yuliya ^a   Coulter, Robin A ^b   Price, Linda L ^c,d  

^a MICHIGAN TECHNOLOGICAL UNIVERSITY   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

^c Department of Marketing ^*  (United States)

^d UNIVERSITY OF ARIZONA   (United States)

Author keywords

Cultural openness; Eastern europe; Ethnocentrism; Global branding; Involvement

Indexed keywords

EID: 58149264887     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.16.4.57     Document Type: Article

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