How cultural differences in uncertainty avoidance affect product perceptions

International Marketing Review

Volumn 24, Issue 3, 2007, Pages 330-349

  Lee, Julie Anne ^a   Garbarino, Ellen ^b   Lerman, Dawn ^c  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b CASE WESTERN RESERVE UNIVERSITY   (United States)

^c FORDHAM UNIVERSITY   (United States)

Author keywords

Culture; Individual perception; Product specification; Uncertainty management

Indexed keywords

EID: 34249989759     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710755320     Document Type: Article

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