A country of origin analysis of foreign products by indian consumers

Journal of International Consumer Marketing

Volumn 15, Issue 2, 2003, Pages 85-109

  Bandyopadhyay, Subir ^a   Banerjee, Bibek ^b  

^a INDIANA UNIVERSITY NORTHWEST   (United States)

^b INDIAN INSTITUTE OF MANAGEMENT   (India)

Author keywords

Country of origin effects; International consumer behavior; Perceived quality

Indexed keywords

EID: 84986092554     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v15n02_06     Document Type: Article

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