A cross-cultural comparison of style in Eastern European emerging markets

International Marketing Review

Volumn 18, Issue 3, 2001, Pages 270-285

  Manrai, Lalita A ^a   Lascu, Dana Nicoleta ^b   Manrai, Ajay K ^a   Babb, Harold W ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b UNIVERSITY OF RICHMOND   (United States)

Author keywords

Culture; Eatstern Europe; Fashion

Indexed keywords

EID: 0442314416     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330110396479     Document Type: Article

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