Post-materialism's “silent revolution” in consumer research

Marketing Intelligence & Planning

Volumn 17, Issue 6, 1999, Pages 288-297

  Mclarney, C ^a   Chung, E ^b  

^a ILLINOIS STATE UNIVERSITY   (United States)

^b ST NORBERT COLLEGE   (United States)

Author keywords

Consumer behaviour; Consumer marketing; Marketing theory

Indexed keywords

EID: 84986092000     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910293106     Document Type: Review

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