The impact of congruity between brand name and country of production on consumers' product quality judgments

International Journal of Research in Marketing

Volumn 16, Issue 3, 1999, Pages 199-215

  Häubl, Gerald ^a   Elrod, Terry ^a  

^a UNIVERSITY OF ALBERTA   (Canada)

Author keywords

Congruity effects; Country of origin effects; Country of production effects; Product quality judgments; Random coefficient models

Indexed keywords

EID: 0043263531     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(99)00011-7     Document Type: Article

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