A less-developed country perspective of consumer ethnocentrism and “country of origin” effects: Indonesian evidence

Asia Pacific Journal of Marketing and Logistics

Volumn 18, Issue 2, 2006, Pages 79-92

  Hamin, ^a   Elliott, Greg ^b  

^a Duta Wacana Christian University   (Indonesia)

^b MACQUARIE UNIVERSITY   (Australia)

Author keywords

Consumers; Country of origin; Ethnocentrism; Indonesia; Statistical analysis

Indexed keywords

EID: 84986180707     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850610658246     Document Type: Article

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