Country-of-origin contingencies: Competing perspectives on product familiarity and product involvement

International Marketing Review

Volumn 25, Issue 4, 2008, Pages 423-440

  Josiassen, Alexander ^a   Lukas, Bryan A ^a   Whitwell, Gregory J ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Australia; Consumers; Country of origin; International marketing; Product specification

Indexed keywords

EID: 47749140822     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330810887477     Document Type: Article

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