Salespeople as knowledge brokers: A review and critique of the challenger sales model

Journal of Personal Selling and Sales Management

Volumn 34, Issue 4, 2014, Pages 245-259

  Rapp, Adam ^a   Bachrach, Daniel G ^a   Panagopoulos, Nikolaos ^a   Ogilvie, Jessica ^a  

^a UNIVERSITY OF ALABAMA   (United States)

Author keywords

Challenger Sales model; Customer orientation; Insight selling; Sales training; Salesperson knowledge; Solution selling

Indexed keywords

EID: 84928545648     PISSN: 08853134     EISSN: None     Source Type: Journal    
DOI: 10.1080/08853134.2014.908126     Document Type: Article

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