Genetic and neurological foundations of customer orientation: Field and experimental evidence

Journal of the Academy of Marketing Science

Volumn 40, Issue 5, 2012, Pages 639-658

  Bagozzi, Richard P ^a   Verbeke, Willem J M I ^b   van den Berg, Wouter E ^b   Rietdijk, Wim J R ^b   Dietvorst, Roeland C ^b   Worm, Loek ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

Biomarkers; Customer orientation; Genetics; Knowledge brokering; Marketing concept; Neuroscience; Opportunity recognition; Personal selling

Indexed keywords

EID: 84864403775     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0271-4     Document Type: Article

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