On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing

Journal of Marketing

Volumn 64, Issue 4, 2000, Pages 17-35

  Reinartz, Werner J ^a   Kumar, V ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034360983     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.64.4.17.18077     Document Type: Article

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