Strategic account management: Conceptualizing, integrating, and extending the domain from fluid to dedicated accounts

Journal of Personal Selling and Sales Management

Volumn 32, Issue 1, 2012, Pages 41-56

  Bradford, Kevin D ^a   Challagalla, Goutam N ^b   Hunter, Gary K ^c   Moncrief, William C ^d  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^c CASE WESTERN RESERVE UNIVERSITY   (United States)

^d TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84856172378     PISSN: 08853134     EISSN: None     Source Type: Journal    
DOI: 10.2753/PSS0885-3134320105     Document Type: Article

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