Ties that bind: The impact of multiple types of ties with a customer on sales growth and sales volatility

Journal of Marketing Research

Volumn 47, Issue 1, 2010, Pages 36-50

  Tuli, Kapil R ^a,b,c   Bharadwaj, Sundar G ^a,b,c   Kohli, Ajay K ^a,b,c  

^a SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

^b EMORY UNIVERSITY   (United States)

^c GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Business to business customer relationships; Financial performance; Multiple types of ties; Relationship multiplexity; Sales growth; Sales volatility

Indexed keywords

EID: 76749103397     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.1.36     Document Type: Article

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