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Volumn 39, Issue 6, 2011, Pages 795-812

When does salespeople's customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation

Author keywords

Buyer seller relationships; Customer loyalty; Customer orientation; Multilevel modeling; Personal selling

Indexed keywords


EID: 80355133127     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0220-7     Document Type: Article
Times cited : (162)

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